The Elsinore Theatre
A Century at the Heart of Salem: The Elsinore Theatre
Approaching its 100th birthday, the Elsinore Theatre remains a crown jewel of Salem’s cultural landscape. Opened in May 1926 as a vaudeville and silent movie palace, the Elsinore was designed by noted architect Ellis Lawrence—founder of the University of Oregon’s School of Architecture. Its Tudor-Gothic exterior and renowned acoustics continue to leave first-time visitors in awe. Listed on the National Register of Historic Places, the Elsinore is more than a venue—it’s a living legacy.
Salem’s Cultural Center
For generations, the Elsinore has brought the community together. From childhood Saturdays in the city's original Mickey Mouse Club to the premiere of Star Wars, it has long been a place of joy and wonder. Today, that tradition continues with a growing and diverse audience—especially among 20- and 30-somethings—thanks to expanded programming and outreach through social media and a vibrant newsletter. (Sign up here: https://elsinoretheatre.com/newsletter/)
Each year, the 1,250-seat theater hosts more than 100 events, welcoming more than 60,000 visitors to downtown Salem. Its stage has featured artists ranging from Clark Gable and Lily Tomlin to Pink Martini and Matt Rife. Local arts groups, students, and nonprofits also share in the spotlight, performing for their neighbors and creating memories that last a lifetime.
The Elsinore gives back, too—with free monthly movies for adults with intellectual and developmental disabilities and their caregivers. The program will soon start its fourth year.
Preserving a Legacy
As a nonprofit organization, the Elsinore is dedicated to enriching the community by offering diverse performing arts experiences while preserving its historic venue. By preserving its historic building, the Elsinore strives to create a vibrant cultural hub for all to enjoy.
The last major restoration—funded in part by Brett Davis and the Davis Altman Group—was the $3.2 million “Return to Grandeur” renovation from 2002 to 2004. It’s been more than 25 years since major improvements have happened and the building needs updates to continue meeting present-day expectations for performing arts centers.
Now, the theater prepares for its next transformation. In summer 2025, Phase 1 of the capital campaign will restore the iconic lighted blade sign (lost in the Columbus Day Storm) and original Gothic rooftop details. Phase 2 will bring much-needed upgrades to auditorium seating, replacing decades-old chairs that date as far back as the 1920s.
How You Can Help
Join the Hamlet Society
https://elsinoretheatre.ejoinme.org/websitedonation
Sponsor a show or performance series.
Learn more about the capital campaign here: